Google Ads

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Why Google Ad's campaigns?

Reach customers actively searching for your services. SBLM Marketing helps businesses plan, manage and measure Google Ads campaigns with a focus on relevant traffic and meaningful enquiries.

Google Ads Services for Your Business

Google Search Ads
Conversion Tracking
Local Targeting
Remarketing

Google Ads for Johannesburg & Gauteng Businesses

Competition varies across industries, locations and search terms. A campaign that works for one business may not be suitable for another. SBLM Marketing focuses on the fundamentals of effective advertising:

  • Relevant targeting: Reach people searching for the services you offer.
  • Location-specific campaigns: Focus on the areas your business serves.
  • Mobile-friendly landing pages: Make it easy for visitors to understand your offer and contact you.
  • Budget management: Allocate advertising spend according to your objectives and available budget.
  • Ongoing optimisation: Review search terms, targeting and campaign performance.
  • Performance reporting: Understand what was spent, what actions were recorded and what can be improved.

The objective is to make informed decisions based on your business goals and campaign data, rather than relying on assumptions or generic industry promises.

Google Ad's Campaigns

1. Google Search Ads – each people actively searching for products or services. Suitable for service businesses, professional firms and B2B lead generation.

2. Performance Max – Use Google’s AI-driven campaign system to optimise across eligible Google advertising channels toward conversion goals. Best assessed when conversion tracking and useful creative assets are available.

3. YouTube and Video Ads – Build awareness, introduce products or services, and support selected conversion objectives through video advertising.

4.Display Advertising. – Reach relevant audiences with visual ads across eligible websites and apps. Display inventory is also being integrated into the evolving Demand Gen campaign environment, so the available setup should be checked when planning a campaign

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